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Future of Work: Making the Office Worth the Commute
What if the future of work were about giving people a rela benefit for getting back to the office? On Thursday 24 September, the first International Workplace Summit (IWS 2026) took place at the...
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AI and Creativity: a 2026 update
It’s back to school and back to the blog too for the 31st time since 1995, and today’s topic will be AI and Creativity. The idea is to deal with the topic of artificial intelligence, not from a...
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Agentic E-Commerce, Could AI Become the Shopfront
Agentic e-commerce is already reshaping how consumers discover and buy products online, yet it still accounts for barely 0.2% of total e-commerce traffic. BASE France is the French arm of Base.com, a...
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GenAI in Higher Education, Legitimacy and Laziness
Alain Goudey is Associate Dean for Digital Innovation at Neoma Business School and co-author of a peer-reviewed study on GenAI in Higher Education. The survey focused on how students, faculty, and...
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AI Will Not Kill Marketing
Shall AI kill marketing? Sounds like a hackneyed question, yet it’s on any marketer’s lips these days. Thomas Husson, Vice President and Principal Analyst at Forrester Research, covers the...
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About Rogue AI and Corporate Blindness
The conversation about rogue AI has never been louder. Barely a week passes without a fresh headline about autonomous systems behaving unexpectedly, AI models resisting shutdown, or tech executives...
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European software alternatives for businesses
Finding European software alternatives to standard non European software is flavour of the month this side of the Altlantic. With geopolitical certainties dissolving faster than annual licence...
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AI Job Impact in the US: the Apocalypse Can Wait
The discourse around the job impact of artificial intelligence (AI) has reached fever pitch. Headlines scream about mass layoffs, and corporate press releases tout AI as the solution to workforce...
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AI is not a tool it’s reshaping our society and economy
AI is not a tool, or is it? Reports regarding the impact of AI on jobs, society and businesses are cropping up all over the place at the moment in all corners of the world. Some of these reports are...
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Private Equity Branding Enhances Valuation Through Storytelling
Private equity branding remains one of the most underestimated levers for value creation in the investment world. While PE firms excel at identifying promising companies and optimising their financial...
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Inside the Ebook Self-Publishing Industry
The ebook self-publishing landscape has undergone a remarkable transformation over the past decade. What was once viewed with scepticism by the publishing industry has become a legitimate and often...
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Web writing : words retain all their magic
Whereas artificial intelligence is reinventing Web writing, the written word has never been more valuable. Selim Niederhoffer, a copywriting trainer and bestselling author, has recently been exploring...
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The Truth About the Environmental Impact of AI
Commentary on the environmental impact of AI often swings wildly between doom-and-gloom catastrophism and blind techno-optimism. But where’s the truth in all this? On July 24, 2025—the symbolic date...
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Is the AI Bubble About to Burst?
Will the AI bubble burst or is GenAI here to stay? The artificial intelligence industry is experiencing unprecedented financial euphoria. Yet, the current situation is very confusing. AI investments...
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AI Agents, Beyond the Hype
The world of artificial intelligence is evolving at breakneck speed, and nowhere is this more conspicuous than in the emergence of AI agents. As organizations grapple with separating genuine...
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Voluntourism: Changing the World from Your Hotel
In an era of overtourism, where mass travel increasingly strains destinations worldwide, Christopher Hill offers a compelling alternative with his voluntourism/volunteer travel business, Hands-Up...
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AI Sales Enablement: 20% Time Savings for Sales and 50% for Marketing
AI is radically transforming the B2B sales landscape and accelerating the shift towards intelligent sales enablement. At a major B2B event which took place in Paris in July 2025, I met with Stephane...
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The Future of Developers in the Age of AI
Are AI and developers the world’s best friends or is artificial intelligence a threat to the future of programmers? As artificial intelligence models are becoming increasingly sophisticated, many...
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Luxury Brands Maximize Experiences in Sports Events
How do luxury brands maximize experiences in sports events? I attended the 2025 Monte-Carlo Masters, which showed a strong presence of elite brands fighting for high-end customer engagement. Brands...
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GenAI Prompting Guide for Aspiring Experts
If you are dying to understand the various GenAI prompting methods, how AI interacts with your prompt, and why this is key to optimising your results, this free prompting guide was made for you. This...
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